The New Yorker Digital Subscription Banner Ad

About

The Client

The New Yorker is a weekly magazine that features a variety of content from journalism and commentary to poetry and cartoons.

The Problem

The New Yorker is now offering a digital edition and wants people to sign up. They are targeting people in their 30s – 50s who are interested in current affairs, politics, and the arts but are not currently subscribers to the New Yorker.

Banner Ad 

Image Source

Copy Deck

FRAME ONE

Heading: The New Yorker Digital Subscription

Content: Long commute tomorrow?

Button: [Subscribe]

FRAME TWO

Heading: The New Yorker Digital Subscription

Content: Need something to do?

Button: [Subscribe]

FRAME THREE

Heading: The New Yorker Digital Subscription

Content: Take us with you on the go.

Button: [Subscribe]